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How many ways can you take 10,000 steps a day?

Every year, The Cerebral Palsy Alliance runs Steptember – a peer-to-peer online fundraising campaign which encourages ordinary Australians to wear a pedometer for 28 days, and do their best to reach 10,000 steps a day. Their friends and family can then sponsor them to raise funds for children with Cerebral Palsy.

10,000 steps sounds daunting, but we wanted to show you don’t have to run a marathon every day to stay healthy and do good for kids in need – you just need to get a little creative.

The campaign raised $4 million for kids with Cerebral Palsy as a result.

  • MY ROLE

    Creative concept
    Art direction
    Scripting
  • ALSO THANKS TO

    Director + writer, Tom McLachlan
Steptember_VignetteAnimated
sally woellner's portfolio
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