PROJECT ROCKIT Online is an immersive, online learning platform that encourages self-reflection while unpacking bullying, (cyber)bullying and social leadership, teaching school children effective techniques to deal with toxic culture online and off.
At Agency, I worked with Project Rockit to create a range of interactive, multimedia online workshops, that could be delivered using just a PC or iPad. The workshop platform also provides lesson plans, tips, and live online reporting to teachers, allowing them to support students and integrate the lessons into their curriculum.
In consultation with the students, I developed the UX approach, planning ways to draw the students through interactive activities that would deliver high-quality educational outcomes, while still being genuinely fun. The experiences feature a range of gamified exercises to build practical skills to deal with bullying (including the design and build of Project Rockit’s own faux social media platform), through a rich interactive environment featuring animation, sound and video.
I created detailed wireframes to explore and test the the experience, and created plans for animation, interactions, and video content, collaborating closely with our dev team to make sure everything we proposed could be implemented. I worked to make sure students felt as though they had freedom within the platform to explore the content, without missing anything important – and had a great time hiding fun “easter eggs” through the workshops for students to stumble on, encouraging a sense of delight at exploration.
I developed the UI, working alongside students to co-design the workshops’ visual style with their feedback, to ensure that the look and feel really hit home, without being patronising. I also directed young illustrators to provide content for the workshops, so that we could create an experience by young people for young people.
And after the workshops, 96% of young people said they felt more empowered to challenge bullying.