A lightning fast job that needed to be completed inside a week from start to finish, the Humanitarian Hub identity was an enjoyable challenge to tackle – and a lot of fun to develop. Humanitarian Hub represents a new venture in NSW to assist people seeking asylum, one of the first key initiatives by the NSW Alliance for People Seeking Asylum (NAPSA).
NAPSA requested a brand that was warm and welcoming, while still remaining bright and optimistic. To achieve this, I developed a logo representing one person reaching out to welcome another and fold them into their community – which also forms the H of Humanitarian Hub, to assist brand recall for this very new venture.
The brand style is simple and colourful, and easy to roll out for the volunteers who support this amazing initiative.