Project Rockit Online is Australia’s first youth-led anti-(cyber)bullying initiative, run in Australian schools to teach young kids how to effectively confront and deal with harassment and bullying both off and online.
At Agency, we worked with Project Rockit to create a range of interactive, multimedia online workshops. In consultation with the students, I created the digital strategy, wireframes, and UI/UX, and art directed and designed the experiences with their feedback, to ensure that the workshops intrigued students, and spoke to them in their own language.
The experiences feature a range of gamified exercises to build practical skills to deal with bullying (including the design and build of Project Rockit’s own faux social media platform), through a rich interactive environment featuring animation, sound and video.
And after the workshops, 96% of young people said they felt more empowered to challenge bullying.